---
title: "Mass-marketing computers means shedding the jargon"
type: "article"
slug: "mass-marketing-computers-means-shedding-the-jargon"
url: "http://localhost/article/mass-marketing-computers-means-shedding-the-jargon/"
markdown_url: "http://localhost/article/mass-marketing-computers-means-shedding-the-jargon.md"
published_at: "2020-10-27T17:09:00+00:00"
modified_at: "2024-06-23T01:09:51+00:00"
featured_image:
  url: "http://localhost/wp-content/uploads/2022/04/20230809-041332.jpg"
excerpt: "The Timex Sinclair 1000 computer, which sells for $99 and hooks up to a television set, has also seen phenomenal sales growth since a giant ad campaign this fall. ''We were receiving 50,000 calls a week on our 800 (telephone) number after we ran our ads in September,'' said Daniel Ross, vice-president of Timex Computer…"
category:
  - name: "Christian Science Monitor"
    slug: "christian-science-monitor"
    taxonomy: "category"
    url: "http://localhost/category/periodicals/christian-science-monitor/"
post_tag:
  - name: "1982"
    slug: "year-1982"
    taxonomy: "post_tag"
    url: "http://localhost/tag/year-1982/"
  - name: "Timex Computer Corporation"
    slug: "timex-computer-corporation"
    taxonomy: "post_tag"
    url: "http://localhost/tag/timex-computer-corporation/"
indiv:
  - name: "Francine Kiefer"
    slug: "francine-kiefer"
    taxonomy: "indiv"
    url: "http://localhost/indiv/francine-kiefer/"
publication: "Christian Science Monitor"
publication_r:
  id: 10123
  title: "Christian Science Monitor"
  type: "periodical"
  url: "http://localhost/periodical/christian-science-monitor/"
authors: "Francine Kiefer"
pubdate: "November 23, 1982"
archive_link: false
archiveurl: "https://www.csmonitor.com/1982/1123/112335.html"
volumeissue: "vn"
companies_articles:
  - id: 11401
    title: "Timex Computer Corporation"
    type: "company"
    url: "http://localhost/company/timex-computer-corporation/"
---

The Timex Sinclair 1000 computer, which sells for $99 and hooks up to a television set, has also seen phenomenal sales growth since a giant ad campaign this fall. ”We were receiving 50,000 calls a week on our 800 (telephone) number after we ran our ads in September,” said Daniel Ross, vice-president of Timex Computer Corporation.