(Life in the IBM World) Do You Want to Make a Deal or Pay Full Price?

ON the left of the Egghead Software shelf sits a box of software priced at $209.93.

ON the right is a virtually identical box at $439.83. The $229.90 difference? The left-hand box is prominently labeled “Upgrade.” The other one might as well be labeled: “Ridiculously overpriced! For suckers only!”