Sinclair’s searching for super software

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With much media ado last April, Sinclair Research Ltd. licensed the Timex Corporation to sell its line of personal computers and peripherals in North America. Their first joint product, the Timex Sinclair 1000, hit the stores in August of last year and has been anteing upmarket share in thousands of outlets nationwide ever since. With retail sales in good hands, what’s Sinclair up to now?

To find out, we checked in with Maggy Bruzelius, director of Sinclair’s U.S. offices in Boston. She reported the company sold its one millionth computer last month — quite remarkable for a company just a shade past its third birthday.

The U.S. office is continuing to provide service to ZX80 and T/S1000,ZX81 customers. Shipping headquarters in Nashua, New Hampshire are filling orders for Sinclair Software, currently being advertised in several trade publications.

“We’re also working as a clearing house for software in the States,” said Bruzelius. “We’re actively looking for GOOD programs that we could market in England and Europe.”

Bruzelius said, “Specific software categories include games, household management and education. We’re particularly intrigued by solid adult education programs, in language instruction or how to play the stock market, for instance,” she said.

The next home electronics product scheduled to skyrocket out of the Sinclair Laboratories is a flat screen television. It will feature a black and white screen with a built-in FM radio, and will operate anywhere in the world. The flat Sinclair TV will retail for less than $100.

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