Timex’s Marketing Cited for Poor Sales

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David E. Sanger

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Three decades ago, the Timex Corporation made its name by turning wristwatches into commodities, selling inexpensive, reliable timepieces in thousands of drugstores and discount outlets across the country.Yesterday, industry analysts said the same strategy effectively killed the company’s chances in the home computer market. And the company’s traditional secretiveness, they added, greatly slowed the efforts of outside parties to design computer programs and equipment.

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