The Journal of Business Strategy

Articles (1)

TitleDescriptionComputers
Strategic Planning for Global Competition[Timex] developed with a single product line. In two decades, from 1950 to 1970, Timex expanded to a dominant position in the worldwide wristwatch industry with an inexpensive pin-lever watch engineered for mass production and assemble. Blocked from selling its watches through jewelry stores – the traditional distribution channel – Timex introduced its product in […]

Last updated: February 17, 2021

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